Thomas Stirr
Author/Speaker/Trainer/Coach
MBA, CCCG, CGA
Volume 2008 Issue Number 06 Customer ServiceJune 22 2008
A moment of truth
Sometimes events and experiences have a way of coming together to prompt a particular newsletter topic. And, so it is today.

Recently I've been doing some customer service training for a great client, taking some updated information out to the field to support some initial development that was done a couple of years ago.

The importance of excellent customer service cannot be understated, especially in today's competitive business climate and challenging economic times. Any organization in business today needs outstanding processes supported by equally outstanding people. It's what makes service legendary. - more
Bits 'n' Bites
Maximize each "Moment of Truth" with your customers. - Each and every time a customer comes into contact with someone from your organization a “Moment of Truth” takes place. And, at that moment the reputation and image of your company can be positively reinforced, or eroded, depending on what your customer experiences. - more
Retain your customers for $1 or less. - It costs 7 to 10 times more money to find a new customer than to retain an existing one. In these challenging economic times it is even more critical for you to retain your customers. For as little as $0.99 per response we can custom design a powerful customer satisfaction reply service for you, and help you retain your most valuable asset...your customers! - more